How Investing in PPC Can Increase Your Business
Introduction
When it comes to finding new customers, Pay-Per-Click (PPC) advertising—especially through Google Ads—is one of the fastest and most effective ways to get your business in front of the right people. It puts your services at the top of search results exactly when someone is looking for a tradesperson in your area.
But here’s the catch: running PPC campaigns yourself is expensive, time-consuming, and easy to get wrong. From setting up the right keywords to managing bids and tracking conversions, there’s a steep learning curve—and if it’s not done properly, your budget disappears fast with little to show for it.
That’s why we do things differently at BookaBuilderUK. Instead of tradespeople having to figure out PPC on their own, we invest heavily in professional Google Ads campaigns to bring thousands of homeowners and property owners to our platform every month. You don’t need to run ads yourself—we do it for you. All you need to do is sign up, choose your leads, and get to work.
In this guide, we’ll explain exactly how PPC works, why it’s such a powerful tool for growing your business, and—most importantly—why being part of BookaBuilderUK gives you all the benefits of PPC without the stress, risk, or upfront cost of doing it yourself.
What is PPC and How Does it Work?
PPC, or Pay-Per-Click, is a type of online advertising where businesses pay each time someone clicks on their ad. You’ve probably seen these ads at the very top of Google when you search things like “builder near me” or “emergency plumber in London”. Those results didn’t get there by accident—they’re part of a targeted PPC campaign.
The most common platform for PPC is Google Ads, which allows advertisers to bid on specific keywords related to their services. When someone searches for those keywords, the highest-quality and most relevant ads are shown at the top of the results page.
Google Ads for Local Services
Let’s say a homeowner types in “electrician in Nottingham.” Google immediately runs a lightning-fast auction behind the scenes to decide which ads appear first. The outcome is based on how much businesses are willing to pay per click, how relevant the ad is, and how well the landing page performs.
If your business appears in those top spots, you’re likely to get more traffic—and more enquiries. But getting there requires careful planning, keyword selection, budget control, and ongoing optimisation. That’s why running PPC solo can be difficult for tradespeople who are busy on the job.
PPC vs Organic SEO
PPC delivers results fast. Once your ads are live, you can start receiving traffic and potential leads almost immediately. By contrast, SEO (Search Engine Optimisation) is more of a long game—it takes time to build rankings, especially for new websites.
That’s why PPC is such a valuable part of BookaBuilderUK’s marketing strategy. We use it to drive targeted traffic to our platform, connect homeowners with quality tradespeople, and generate leads—without trades needing to run their own ads or wait months for organic rankings to build.
Why PPC is Expensive (and Risky) for Sole Traders
There’s no doubt that PPC advertising works—but only if it’s done right. For sole traders or small trade businesses, running Google Ads without experience can quickly become a money pit. We hear it all the time: “I spent £200 on ads and didn’t get a single job.”
The truth is, PPC is highly competitive, especially in the trades. Without proper setup, targeting, and optimisation, you could be paying for clicks from the wrong people—or worse, your ads might not even show up at all.
High Cost Per Click in Competitive Trades
In many UK cities, popular trades like plumbing, electrical work, or home renovations have very high cost-per-click (CPC) rates. You could end up paying anywhere from £5 to £15 (or more) for a single click. That adds up fast—especially if those clicks don’t turn into real leads.
And if your ad copy isn’t relevant, or your landing page isn’t optimised, Google penalises you with a low “Quality Score,” which makes each click even more expensive. It’s a vicious cycle that’s hard to break without specialist knowledge.
Technical Setup and Tracking
To run PPC campaigns properly, you need to do more than just pick a few keywords and write an ad. You’ll need:
- Thorough keyword research (including negative keywords)
- Location targeting and ad scheduling
- Conversion tracking (e.g. form submissions or calls)
- Ongoing bid adjustments and A/B testing
Most tradespeople simply don’t have the time—or the tools—to manage all of this while running a busy business. That’s where most DIY PPC efforts fall short and lead to wasted budgets.
BookaBuilderUK Does the Heavy Lifting for You
Running your own PPC campaigns can be expensive, time-consuming, and technically overwhelming. But here’s the good news: you don’t need to run ads yourself to benefit from PPC.
At BookaBuilderUK, we invest thousands of pounds every month into professionally managed Google Ads campaigns that are specifically designed to attract homeowners searching for trusted tradespeople in your area.
Instead of wasting your own time and budget trying to figure out Google Ads, you can simply join our platform and start receiving the leads we generate through our high-performance PPC strategy. We do the hard work—you get the results.
We Invest Thousands Monthly in Google Ads
As a national brand, BookaBuilderUK has the resources and experience to run large-scale PPC campaigns across the UK. We advertise for a wide range of trades—from builders and roofers to electricians, painters, and bathroom fitters. This means we reach thousands of homeowners every day who are actively looking for your services.
Our spend gives us access to highly competitive keywords and high-volume traffic that individual tradespeople would struggle to afford on their own. Simply put, we get more for every pound—and that means more leads for our members.
Professionally Managed Campaigns
Our in-house marketing team handles all the technical aspects of PPC advertising, including:
- Advanced keyword targeting and bidding strategies
- Writing and testing high-converting ad copy
- Excluding time-wasters with negative keywords
- Optimising for mobile users and local searches
- Tracking conversions to improve results over time
This is the level of campaign management most tradespeople simply don’t have time for—but it’s what makes our platform so effective at generating quality leads.
You Only Pay for Real Leads
Unlike traditional PPC where you pay for every single click (even if it leads nowhere), BookaBuilderUK members only pay for actual leads. No guesswork. No wasted ad spend. Just job opportunities sent straight to your inbox or app—filtered by your trade, location, and preferences.
PPC + Platform = Smarter Lead Generation
At BookaBuilderUK, we don’t just run ads—we combine expert-level PPC with a platform built specifically for trades. That means you’re not only benefiting from our marketing, but also from a streamlined system designed to connect you with serious, ready-to-hire customers in your area.
This approach gives you all the power of PPC lead generation, without the wasted spend, technical challenges, or time drain of doing it yourself.
Scalable Lead Flow Without the Risk
Whether you’re looking to take on a couple of extra jobs a month or expand your diary with daily enquiries, BookaBuilderUK gives you control over how many leads you want—and what type. You choose when to receive leads, what trade areas you cover, and how much you want to spend. That means you can grow your business at your own pace, without taking on more than you can handle.
Local Targeting by Trade and Area
Our PPC campaigns are highly segmented. That means we don’t just send generic leads—we match jobs to the right trades based on location, job type, and availability. If you’re a plasterer in Birmingham or a bathroom fitter in Brighton, we make sure the leads coming your way are relevant and local.
And because we’re constantly optimising our ad campaigns and user journey, the homeowners landing on our platform are more likely to convert into paying customers—giving you better quality leads with higher intent.
Why a Great Website Still Matters
Even with a constant stream of high-quality leads from BookaBuilderUK, first impressions still count. Whether a customer clicks through to your profile on our platform or visits your own website, what they see next can make or break the enquiry.
A poorly built site—or worse, no website at all—can create doubt. On the other hand, a professional-looking profile or website reassures potential customers that you’re credible, experienced, and trustworthy. It’s that final bit of proof they need before picking up the phone or sending you a message.
If you don’t have a website yet—or if yours is outdated—we strongly recommend reading our guide: Why Every Tradesperson Needs a Professional Website. It explains how your online presence works hand-in-hand with lead generation, and how a good website can increase your conversion rate and long-term success.
BookaBuilderUK helps get customers through the door, but your digital presence helps close the deal.
FAQs
Can I run my own Google Ads instead?
Technically, yes. But most tradespeople who try it end up spending a lot of money without getting real results. Google Ads has a steep learning curve, and without the right setup and strategy, you’re likely to pay for clicks that don’t turn into customers. With BookaBuilderUK, you benefit from professionally managed campaigns and only pay for verified leads—not every click.
Do I get to choose which leads I take?
Yes, absolutely. You’re always in control. You can set your trade, service area, and how many leads you want to receive. If a lead isn’t right for you, simply skip it. We never force jobs on you—and you only pay for the leads you want.
What if I’ve already got a website?
That’s a bonus! Your website can help convert more of the leads you receive—whether they come from BookaBuilderUK or your own marketing efforts. If your site needs a refresh, check out our article Why Every Tradesperson Needs a Professional Website to see what works and why it matters.
How quickly can I start getting leads?
Because we already run active PPC campaigns across the UK, many new tradespeople start receiving leads within 24–48 hours of joining the platform. There’s no need to build ad campaigns from scratch—we’ve already done the groundwork to keep the leads flowing.
Final Thoughts
Pay-Per-Click advertising is one of the fastest ways to get in front of customers who are actively searching for your services. But for most tradespeople, running PPC campaigns alone is expensive, time-consuming, and full of risk. From high click costs to technical setup and ongoing optimisation, it’s easy to burn through your budget without seeing a return.
That’s why BookaBuilderUK takes a different approach. We invest heavily in professional Google Ads campaigns to attract thousands of homeowners every month—so you don’t have to. You simply join the platform, tell us what kind of work you want, and start receiving real job leads in your local area.
It’s lead generation done the right way—no ad management, no wasted clicks, just quality enquiries from people ready to hire.
If you’re ready to grow your business without the hassle of DIY marketing, join BookaBuilderUK today and let our PPC investment work for you.
